Groove Festival

MASONRY have been collaborating with the dedicated team at Groove Festival since its launch. We have witnessed and aided the growth of the Groove Festival from a brand in its infancy to a household name. In 2019, Groove Festival hosted four stages and 5,000 attendees across 850 acres of farmyard and gardens.

  • Arranged a media drop for members of the press and Influencers. The drop included tickets to the festival, CDs, Kilruddery farm goods, and gifts from festival sponsors
  • Established and maintained a consistent branding for Groove Festival across social media through post designs, logos, and a uniform colour palette across all brand messaging
  • Acted as media liaison between Groove Festival artists and Irish media; arranging interviews, Q&A’s and broadcast appearances