Summary.
- Curated a targeted guestlist of both members of the media and online personalities
- Organised relevant media trips to the UK and Ireland for exclusive previews with a mix of broadcast and print journalists
- Escorted cast members to Ireland prior to their performance for press days and photo calls
- Wrote and distributed regular press releases with updated ticket and cast informations with unique graphics tailored to the Irish market
- Liaised with venues Nationwide regarding ticket sales and guestlists
- Arranged numerous creative giveaways for both online and broadcast