Virtual Events Are About to Become Iconic!

Irish company Sherpa Virtual Events launches a brand new product to set a new level for virtual staff morale.

Dublin, Tuesday 8th September 2020

Launching this month, Irish Icons will be unveiled as a brand-new creative product for the virtual events industry. The brainchild of experienced event management professional Brian Gormally of Sherpa Events, Irish Icons is set to bring some incredible Irish names to business live and exclusive to their staff or clients. With the industry expected to grow by 25% in 2020, this year has seen virtual events become the mainstay for keeping team morale high and ensuring employees feel part of the organisation. The big difference between events is how creatively they are planned and managed, Irish Icons is set to raise the bar.

When lockdown happened, Sherpa Events took time and were considered in building special products that work for their corporate client base. While they had been providing some of Ireland’s biggest employers with events over the last few years promoting employee engagement and staff retention, they saw the gap in the market for higher quality corporate event delivered virtually. Brian’s focus has been always to support local, something that is at the heart of the company’s ethos. It was from devising new event ideas that Irish Icons was hatched.

Irish Icons is a bespoke event specially curated to the client company’s request. It could be a departmental book club with a well-known Irish author or a company fireside chat with one of our world-class sportspeople. What sets Irish Icons apart is the level of professionalism put into their creation and the quality for the viewer at home.

These events will be interactive, no pre-records all totally live with the audience able to ask these high-profile Irish guests anything they like! How will it work?

  • The company decide on the route they want to take for the event and the Icon they’d like to book.
  • Once booked and dates agreed, Sherpa Events work with the Icon to host the event either at a custom studio or at their home – all COVID protocols adhered to.
  • The event livestreams on a private link to the homes of the staff or clients. Those at home can interact.

On March 12th, Brian Gormally was mid the final stages of planning in his role as Technical Production co-ordinator for the St Patrick’s Day Festival. He was organising shows with Annie Mac on one hand and Lisa Hannigan on the other. That day it all came to a grinding halt and his first experience of transitioning a live event into the virtual world began. A creative at heart, Brian’s experience includes Body & Soul Technical Production management, but for now, his vision has crossed over into corporate events, a huge area for Sherpa since 2015.