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MEET YOUR TEAM

OUR FOUNDATIONS

MASONRY founder, Kathryn Mason has a career spanning nearly 30 years. This expansive career has seen the launch of some of the most iconic names in pop music including Dido, 5ive, Take That, Will Young and Westlife. In 2009, Kathryn completed a Diploma in Digital Marketing awarded with Distinction and she later gained a Diploma in Event Management with the Public Relations Institute of Ireland (PRII).
Her career began in BMG where she worked her way up the ladder over eleven years from admin roles to Marketing Manager. In 2002 Kathryn moved from BMG to Universal Music Ireland where she headed up the company’s team of five people in the marketing & publicity departments. Here she restructured the department and took charge over budget management and decision making for the key releases. In 2012, Kathryn founded her own PR Firm with a heavy focus on personal client and media relationships.

ALEXA SMITH

Prior to working with MASONRY Alexa was product & marketing manager for Celtic Woman Ltd. She was responsible for implementing and driving their marketing and promotional campaigns for all domestic and international releases. She worked closely with EMI's international marketing teams to rollout campaigns globally, which also involved accompanying the group on international promo tours. In addition, she managed the creation of all assets (artwork, photos, merchandise etc).

Alexa also worked for Paul McGuinness in Principle Management as office manager for a number of years. She holds a degree in marketing and a PRII diploma in public relations. Alexa has worked with MASONRY since 2016.