Kathryn Mason

Managing Director

MASONRY PR founder, Kathryn Mason has a career spanning over 35 years. This expansive career has seen the launch of some of the most iconic names in pop music including Take That and Westlife. She has extensive experience outside music working with the radio and podcasting industry along with being a publicist on TV shows.

Her career began in BMG Ireland where she worked her way up the ladder over eleven years from admin roles to Marketing Manager. In 2002 Kathryn moved to Universal Music Ireland where she headed up the company’s team of five people in the marketing & publicity departments. Here she restructured the department and took charge over budget management and decision making for the key releases.

  • Diploma in Business specialising in Music Management – first of it’s kind course in the World.
  • Virgin Records London – Art & Video Department Assistant
  • BMG Ireland – Publicist, then moving to be Marketing Manager – launched the likes of Take That, Westlife, Christina Aguliera, Dido etc in the Irish market. Worked with artists such as David Bowie, Backstreet Boys, Whitney Houston, Barry Manilow and Annie Lennox.
  • While at BMG she worked with the TV production of the Irish version of Popstars in which she featured and also went on to live with the band while in hiding as “house mother” – Six, the band that was formed, had the biggest selling Irish single ever, Kathryn led the publicity and marketing for this single and debut album.
  • Universal Music Ireland – Head of Marketing & PR – lead a team of five PR and marketeers. Worked with artists such as Eminem, Sugarbabes, Busted etc.
    • Kathryn has completed a Diploma in Digital Marketing awarded with Distinction.
    • She also holds a Diploma in Event Management with the Public Relations Institute of Ireland (PRII).
    • In 2021 Kathryn was awarded with Merit the AMEC International Certificate in Measurement & Evaluation in PR.